Sales Strategy is the opportunity to analyze how your are getting your product to the customer. In analyzing your approach, Marython Associates takes a comprehensive look at your current structure and how to increase your effectiveness while maximizing your strengths. Structuring your analysis with the following template, gives you the opportunity to strategically reach your customers.
- What are you selling?
- Who are you selling to?
- What is your current Selling organization?
- What is the current Sales Process?
- Who are your Competitors?
- What is your Competitive advantage?
- What is your Competitive weakness?
- How is Sales Force Productivity measured?
- Scenarios for Change – impact to organization
- Roll out Plan for Change
When training for a marathon, it is not just the miles your run, but how you run them to increase strength and speed for the long distance. Sales strategy allows you to increase your strength and speed to increase customer sales.